[Press Release] ION Television premieres its newly acquired hit police drama “Flashpoint” on Tuesday, October 18 at 10pm ET/PT with new original episodes. ION Television, the new home for the award-winning series, will schedule “Flashpoint” in a two-hour block on Tuesdays from 10pm-12am ET/PT and again on Saturdays from 9-11pm ET/PT.
To support the series launch, ION Television will unveil an integrated marketing campaign, including television, print, out-of-home & digital advertising. As part of the campaign for the first-time ever, ION will feature a Quick Response code on all printed marketing elements, which will provide fans access to exclusive cast interviews, a never-before-seen sneak peek from the premiere episode and entry into the ‘Flashpoint Alert’ contest, starting September 26th. The online contest provides fans a chance to win weekly cash prizes by scheduling the premiere episode onto their digital calendars and their social media platforms.
ION Television, a top-10 network, acquired the rights to all existing episodes and future production of “Flashpoint” from CBS Television Distribution earlier this year. The production of the season’s upcoming episodes marked ION Television’s first venture into originals planned by the network in the coming year.
“Flashpoint” joins ION Television’s primetime line-up of hit off-network series such as “Psych,” Monk,” “Criminal Minds,” and “Without a Trace,” and its blockbuster theatricals, which have driven record ratings for the network. The new series joins the schedule on the heels of ION’s recent acquisition of the hit series “Leverage” and “House,” both set to launch on ION in 2012.
Starring Hugh Dillon (Durham County), Enrico Colantoni (Veronica Mars), Amy Jo Johnson (Felicity) and David Paetkau (Whistler), “Flashpoint” is the nail-biting cop drama and an emotional journey into the tough, risk-filled lives of a group of police in the Strategic Response Unit (inspired by Toronto’s Emergency Task Force). Members of a highly-skilled tactical team, they are trained in negotiating, profiling and getting inside the subject’s head to understand the emotional breaking point (the “flashpoint”) that triggered the crisis.
“Flashpoint” is produced by Pink Sky Entertainment and Avamar Entertainment in association with CTV and CBS. Executive producers are Anne Marie La Traverse and Bill Mustos. Creators are Mark Ellis and Stephanie Morgenstern. David Frazee is Series Consultant.
