Cheerios Spoonfuls of Stories Brings Books to Kids


When I was a kid, there was a fun local restaurant that would give a Golden book with the kid’s meals. Long after my McDonalds toys had broken and/or disappeared I had those books. So I really loved the fact that my all-time favorite cereal (yes, I started when I was 2 and I still eat Cheerios) was going to be giving away six million children’s books free inside Cheerios boxes (Starting in October 2009). Cheerios Spoonfuls of Stories will offer 5 different books (in English and Spanish) published by Simon & Schuster Children’s Publishing. One of offered books is a new book in the popular “Trucktown” series, available only inside Cheerios boxes.

Of course, a big bummer with prizes inside the box is not knowing which prize you’re getting. But Cheerios has made it easy with a a special cut-out window on the front of the box, so you can select the specific book you want, or you can collect all five.

In addition to the books, Cheerios is also making a financial donation to First Book, an award-winning children’s nonprofit organization that gets new books to children from low-income families. Cheerios Spoonfuls of Stories kicks off during Give a Child a Book Week, October 12 – 19. With the help of Cheerios’ financial support, First Book will give a year’s worth of books to every child participating in 50 selected reading programs, one in each state across the country.

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(Photo: PRNewsFoto/Cheerios)


Tabz (aka Tabitha Grace Smith) is a omnivorous geek with a special love of television. She's a writer, social media strategist, and teacher. In her spare time she blogs over at Doctor Her (a Doctor Who blog) and runs Between the Lines Studios.

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