I enjoy traveling. Well, the traveling itself. The packing and making sure everything is in order is for the birds. But, I enjoy the traveling. And of course, like most Americans, I’ve said to myself: “you know what airport travel needs? A concert!”
Okay, maybe I’ve never thought of that, but I wish I had.
The good folks at Jet Blue (seriously, it’s one of my favorite airlines to ride — I wish they went more places) and Superfly Marketing Group are bringing concerts to JFK with Live from T5.
Live from T5, a six-month, 12-date live music concert series at the airline’s new Terminal 5 at John F. Kennedy International Airport (JFK). The concert series, which takes place on select Fridays throughout the year, will feature hand-picked emerging artists from around the U.S. as well as bands chosen based on public votes in a national online competition hosted by OurStage.com.
According the the press release, “Today through July 22, aspiring artists can upload one original song to www.OurStage.com/go/jetblue for a chance to win one of five acoustic gigs at the JetBlue terminal in New York. Winners will be announced during the first week of August. In addition to a show during Live at T5, the top artist as determined by JetBlue and Superfly will also perform as the opening act for a headlining artist at Bowery Presents’ Terminal 5, the popular concert venue in Manhattan’s Hell’s Kitchen neighborhood, or another Bowery Presents show.”
So Jet Blue has managed to merge two of my favorite things – a live concert and flying out somewhere. My only disappointment is it’s New York and not Los Angeles. I have to give this marketing campaign props. Not only is it a hip and fun way to add something unique to your image (I mean all airlines fly, not much you can do to change that), but it extends their mission to be entertaining for their passangers. And who doesn’t like a good acoustic concert? AND they’re supporting small time artists. Win, win and win.
So the next time you’re in JFK and think you’re hearing music playing Eli Stone — it might not be in your head.